As you know, it's possible since last year to promote an horticultural or (urban) agricultural event , as long as it is free for the visitors and there is no underlying commercial activity. This is a wonderful way to give some visibility to organizations and individuals who wish to reach as much gardeners as possible. This feature has largely been used with no less than 189 events and gatherings published last year in Quebec, France and Belgium.
But the free activities are not the only ones to take place in your city. One can also find conferences, courses and workshops proposed by famous and less famous great people and organizations, all passionate about what they are doing and offering. There are also professionals (in the broad meaning of that term) who offer specialized services and organize open doors or participate to exhibitions. That's why I want to offer them, through PlantCatching, the opportunity to promote their events and activities among gardeners like you and me who use the platform.
These events are highlighted in the geolocalized results by a small orange icon representing bamboos, symbols of the support that the professionals will want to give to this project. I hope that you too will support them by participating to their activities you will discover through your city.
There are multiple benefits for all:
- Visitors of the PlantCatching platform are gardeners (often the most passionnate ones) and this is exactly the target audience that you, professionals, try to reach. Their number is constantly increasing, therefore, so will be your visibility.
- Gardeners will gain access to more event offerings. Note that I don't PlantCatching to become a trash can full of agressive and bland campaigns, so I will ensure that only the best will be proposed to you. It is out of the question to find a marker on the map showing a discount for a category of plants in a shop on a given day. However, conferences on subjects that matter to you or quality courses (see later in this post) are examples of what will be accepted and promoted.
- Professionals will support PlantCatching by helping me pay production and development costs. By doing so, supporters of such an initiative, appreciated by all gardeners, will necessarily be rewarded, thanks to a good image. The cost for them is ridiculously low and I count on the multiplicity. Just imagine one moment an annual membership at 19$ and event tickets at 6$ each (less if purchased in quantities) and compare it with usual advertisements. It's really worth it.
- Near Montreal, this is Albert Mondor, famous horticulturist, who invites you to visit his "jardin du futur" in Laval during 4 days starting Feb 27. I quote him (in french): "Le Jardin du futur est un aménagement paysager fort original dans lequel les végétaux comestibles et médicinaux côtoient les plantes tropicales. Ainsi, agaves, bettes à carde, choux, palmiers et romarins sont judicieusement mis en valeur par diverses structures faites d’acier et de verre récupérés".
- In Québec, Lili Michaud, not less famous agronomist, proposes 4 quality workshops, from the seedlings steps to gardening inside containers, at several dates during the season. Knowing well the books written by Lili, I can assure you that you end her courses perfectly equipped to succeed with your vegetable projects.
As usual, all this is a vast experiment, but you easily understand that this new development is of a critical importance for the future of PlantCatching, a service whose costs increase proportionnaly with its renown. I hope to get your feedback and suggestions about the way all this is done and evolves. If needed I will fintetune this feature. And if you were pleased by a "professional" or commercial event, don't hesitate to mention it on the web.
Starting now, I strongly encourage you to spread the word in your network, showing at the same time your support to the PlantCatching adventure and bringing potential event publishers. You may know organizations or companies that will be interested by this new service... If yes, send them this page address or the press release posted on facebook. Together, let's create a forest of bamboos that will ensure a bright future for PlantCatching!!